How to Rank in Google’s AI Overviews: Top SEO Tips for UK Businesses in 2025

In 2025, search engine optimisation (SEO) is evolving fast, especially in the UK. Google’s AI Overviews (AIOs) are changing how businesses appear in search results, with zero-click searches—where users get answers without clicking—now making up over 65% of searches. For UK businesses, from Preston startups to London enterprises, mastering SEO for AI Overviews is key to staying visible. At NW TechHub, we help businesses navigate these changes with expert SEO services. Here’s how to rank in Google’s AI Overviews and thrive in 2025.

What Are Google’s AI Overviews?

Google’s AI Overviews are concise, AI-generated summaries at the top of search results, answering queries directly. For example, searching “best SEO tips UK” might show a quick list of strategies without needing to visit a website. While AIOs are user-friendly, they challenge businesses to adapt their SEO to appear in these prime spots.

Why It Matters: With AIOs appearing in ~20% of UK searches in 2024 and growing, ranking here can drive brand awareness, even if users don’t click through.

Top 5 SEO Tips for AI Overviews in 2025

Here are five practical, UK-focused strategies to optimise your website for Google’s AI Overviews and zero-click SEO in 2025. These tips are designed to help your business stand out, whether you’re targeting Preston locals or a national audience.

1. Create Clear, Answer-Focused Content

Google’s AI pulls from content that directly answers user questions. To rank in AIOs, write concise, structured content that addresses common queries like “how to improve SEO in the UK” or “what is zero-click SEO 2025?”

• Tip: Use question-based headings (e.g., “Why Is AI SEO Important?”) and provide short, factual answers in the first 50–100 words of each section.
• Example: For a Preston café, a blog answering “What are the best coffee shops in Preston?” with a clear list could be featured in an AIO.

2. Optimise for Featured Snippets

AI Overviews often source data from featured snippets (the boxes above regular search results). To increase your chances, target “snippet-friendly” formats like lists, tables, or step-by-step guides.

• Tip: Include a numbered list or table in your content, such as “5 SEO Tips for UK Businesses.” Use schema markup (e.g., FAQ schema) to signal snippet eligibility.
• Example: A table comparing “SEO tools for UK startups” could be pulled into an AIO.

3. Use Structured Data for Clarity

Structured data, like schema markup, helps Google understand your content. For AIOs, schema types like “HowTo,” “FAQ,” or “Article” are crucial for UK businesses.

• Tip: Add schema to your blog posts or service pages. For instance, mark up a page about “SEO services in Preston” with “LocalBusiness” schema to highlight your location.
• NW TechHub Insight: Our SEO experts in Preston use structured data to boost clients’ visibility in AI-driven results.

4. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google prioritises content from credible sources for AIOs. Build E-E-A-T by showcasing your expertise and trustworthiness.

• Tip: Include author bios with credentials, cite reputable UK sources (e.g., GOV.UK, BBC), and update content regularly to stay relevant.
• Example: A blog by your team on “AI SEO tips UK” with case studies from Preston clients can signal expertise.

5. Leverage Local SEO for UK Audiences

For businesses like those in Preston, local SEO is vital for AIOs. Google often includes location-specific answers for queries like “SEO services near me.”

• Tip: Optimise your Google Business Profile with keywords like “SEO UK businesses” or “Preston SEO experts.” Create location-specific content, such as “How Preston Businesses Can Win with Zero-Click SEO.”
• Example: A Preston retailer could rank in AIOs by publishing a guide on “Local SEO Tips for Preston Shops in 2025.”

Why AI SEO Matters for UK Businesses

Adapting to AI Overviews isn’t just about rankings—it’s about staying relevant in a zero-click world. Businesses that ignore AIOs risk losing visibility, while those that optimise can capture attention, even without clicks. For UK companies, this means combining traditional SEO with AI-driven strategies to meet user expectations.

Fun Fact: In 2024, 88% of UK mobile users relied on Google for quick answers. By 2025, AI Overviews will make this even more common, especially for local searches.

Get Ahead with NW TechHub

Navigating SEO for AI Overviews can feel daunting, but you don’t have to do it alone. At NW TechHub, based in Preston, we specialise in helping UK businesses boost their rankings with cutting-edge SEO strategies. Whether you need help with structured data, local SEO, or content optimisation, our team is here to drive results.

Ready to rank in Google’s AI Overviews in 2025? Contact NW TechHub to learn how our SEO services can elevate your business.

Stay ahead of the curve with smart, AI-ready SEO for UK businesses.

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